VIDEO: Worn Wear

As consumerism pushes in it’s overleveraged clutch and shifts into 6th gear Patagonia drops this video they bill as “an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.”  While other retailers are secretly hoping someone gets trampled or stabbed in their line so they make the news on repeat there’s something pretty rad about a company that is predicated on selling you shit dropping a film like this or last year’s “Don’t buy this jacket” campaign.



Reverse psychology

One Reply to “VIDEO: Worn Wear”

  1. a little off topic but the card game ‘Cards Against Humanity’ raised their prices by $5 for Black Friday. I thought that was pretty funny.

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