T. Rice factory split?

(thought I posted this the other day but guess I forgot to hit publish)
Not sure if this is a Lib joke or not, but spotted this pic over at Southofthenorth. The lack of inserts makes me think it’s a joke, though maybe that’s a way (albeit an odd way depending on price) of circumventing the Voile patent fee?

Real or hoax?

UPDATE: Only place online I’ve seen the 2010 (non-Voile predrilled) split is “>US Outdoor Store. Next year’s look like they are drilled AND they’ve been showing them with Karakorum bindings…

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