World-renowned action sports filmmakers Teton Gravity Research is proud to introduce Generations, a short film on the consequences of Climate Change upon winter environments and snow culture. Presented by The North Face in partnership with the non-profit group Protect Our Winters, Generations discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.
The original idea for Generations was suggested by outdoor manufacturer The North Face in a desire to produce a more potent call-to-action over the climate crisis. Teaming with Protect Our Winters (POW) and action-sports filmmakers Teton Gravity Research, the film poignantly captures cultural and personal reactions from those to whom mountains and snow represent an irreplaceable way of life. Founder of POW and professional athlete Jeremy Jones said of the film, “As a professional snowboarder I felt a real need for the debate on global warming to be humanized. It’s my hope that this film draws awareness and action toward a subject that holds dire consequences for an entire culture and sport.”