Sooo…about that lifetime warranty (aka First Ascent becomes Last Descent?)

Was that my lifetime or yours Eddie Bauer?

And yes, I realize that Chapter 11 is far different than closing up shop, but it’d be hard to believe any potential acquirer will be spending the money to build a new brand (First Ascent) in lieu of just rolling with the marginalized, made in China mall garb and leveraging any economies of scale they can by combining manufacturing/distribution, layoffs and centralize HQs, etc.

FWIW, I’d love to see Eddie Bauer refocus and restructure and become the company my grandpa talks about fondly, but like leaded gas and handshakes being the sign of a man’s word I think those days are long gone.

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